November 19, 2008, Singapore – More than 4,000 people will be celebrating Grandparents’ Day on 23 November 2008 with a morning of family fun, starting with a walk from Esplanade Park and culminating in a host of activities for all the family at Singapore Flyer.
Guest-of-Honour for the event, Deputy Prime Minister and Minister for Home Affairs, Mr Wong Kan Seng, will flag off the walk at 9am.
The Grandparents’ Day Walk is organised by Council for Third Age (C3A) to recognise grandparents for their contribution to family and society, and to promote bonding, respect and understanding between generations.
“We want everyone to use Grandparents’ Day to remind ourselves of the very important role that grandparents play in society. They help ensure that the younger generations grow up safe and sound by giving them guidance and advice, and imparting to them good values. And with so many families where both parents work, the presence of grandparents in charge at home gives parents immeasurable peace of mind,” said Chairman for Council for Third Age, Mr Gerard Ee.
At Grandparents’ Day Walk, participants will be treated to a host of fun family activities for all to enjoy, including live performances, concessionary rides on the Singapore Flyer, face painting, games and contests. They will also be among the first to catch “FaBulouS”, a new workout routine for seniors, and Fitto Fun, a computer game for young and old that helps train hand-eye coordination.
Grandparents’ Day Walk highlights:
• Concessionary rides on the Singapore Flyer
With every purchase of 2 full-priced tickets, participants can receive a free ticket for a grandparent to take a ride on the Flyer. Subsequent purchases up to a maximum of 4 flight tickets will receive 10% off the usual ticket prices. These concessionary rates are valid on 23 November and 30 November 2008.
• 3-Generation Lookalike Contest
Three generations of the same family can proudly show off their unique family traits
• Best Dressed contest
Participants with colourful outfits can have their pictures taken for the contest. Winners will be notified after the Walk.
• Performances
Live band performances, stilt walkers and balloon sculptors will entertain the crowd after the Walk.
• Retail tie-ups
Participants will be offered special deals at Pan Pacific Singapore, Wildlife Reserve, Explore Singapore! 2008, Esplanade Mall, Suntec City Mall and Downtown East from 23 November – 22 December 2008.
• “FaBulouS”
A new workout routine by the Health Promotion Board which uses a theraband. The specially choreographed routine aims to encourage older adults to engage in activities that promote “Flexibility”, “Balance” and “Strength”.
• Fitto Fun
>60 Design Centre, The National Design Centre for Ageing, will officially unveil Fitto Fun, an elderly-friendly game that helps foster intergenerational bonding and communication. Fitto Fun is also an educational tool that provides interesting information on prudent saving, healthy living as well as keeping fit.
Most importantly, they are singled out because they possess great enthusiasm to share, inspire and motivate the people around them – a criterion that sets this year's awards apart from the preceding years'.
About Council for Third Age (C3A)
Set up in May 2007, Council for Third Age is an independent body that promotes active ageing, so that seniors can achieve a better quality of life in all the six dimensions of wellness – social, intellectual, physical, vocational, emotional and spiritual. The Council plays a leadership role in driving the thrust towards creating an active ageing culture in Singapore, and partners businesses and community organisations to develop products and services that fulfil the aspirations and interests of seniors.
COLLABORATING ORGANISATIONS
Prudential Assurance Company Singapore (Pte) Ltd
Prudential Singapore is one of the top life insurance companies in Singapore and is a wholly owned subsidiary of UK-based Prudential plc. As a market leader in investment-linked plans, Prudential Singapore has over S$8.1 billion funds under management (as at 31 Dec 2007). Prudential Singapore is the first life insurer in Singapore to be named Asia's Life Insurance Company of the Year. Most recently, Prudential won the Gold Award in the Reader’s Digest Trusted Brands 2008.
NTUC FairPrice Co-operative Ltd
NTUC Fairprice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. From one supermarket, it has grown to become Singapore’s largest retailer, with a network of more than 200 outlets comprising FairPrice supermarkets, FairPrice Finest, FairPrice Xtra, FairPrice Homemart, FairPrice Xpress and Cheers convenience stores. NTUC FairPrice also owns a Fresh Food Distribution Centre and centralised warehousing and distribution company.
Today, with its multiple retail formats serving the varied needs and interests of people from all walks of life, the social mission of NTUC FairPrice has evolved to make the dream of living well accessible to everyone by moderating the costs of the good life.
POISE
Kimberly-Clark and its well known brands, such as Kleenex®, Scott®, Huggies®, and Kotex®, are an indispensable part of life for people in over 150 countries. Everyday, 1.3 billion people – nearly a quarter of the world’s population – trust our brands to enhance their health, hygiene and well-being. Poise® Products is Kimberly-Clark Singapore’s latest addition to its trusted brand portfolio. With the 2008 launch of Poise® Products – Liners and Pads that are specially designed for bladder weakness protection – Kimberly-Clark aspires to educate all women about bladder weakness, help overcome the stigma associated with incontinence, and empower women to live life to the fullest. To learn more about Kimberly-Clark and Poise®, visit www.kimberly-clark.com and www.poise.com/sg.
For more information, please contact:
| Ogilvy Public Relations Worldwide Ms Prisita Menon T: 9856 4954 E: prisita.menon@ogilvy.com |
Ms Stephanie Yip T: 9182 1402 E: stephanie.yip@ogilvy.com |
| Council For Third Age Ms Phyllis Choo Assistant Director Communications& International Relations T: 97866333 / 64785031 E: phyllis.choo@c3a.org.sg |
Mr Lim Chee Kam Manager Communications & International Relations T: 97671941 / 64785042 E: cheekam.lim@c3a.org.sg |
